
So make sure you spend the time to get it just right. After looking over your executive summary, your reader is either going to throw your business plan away or keep reading. Keep in mind, this is the first impression your plan and business will make. Keep things as brief as possible and entice your audience to learn more about your company. Summarize the problem you are solving for customers, your solution, the target market, your team that’s building the business, and financial forecast highlights. It’s a brief section that highlights the high-level points you’ve made elsewhere in your business plan. While it may appear first, it’s best to write your executive summary last.

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Be sure to download your free business plan template to start drafting your own plan as you work through this outline. No matter the type of business plan you create, these are the ten basic sections you should include. 10 key sections in a standard business plan outline If you’re unsure of which plan is right for you, check out our guide explaining the differences and use cases for each plan type. This is a simpler and faster method that is designed to be updated and used day-to-day. But, if you’re using your plan to test an idea or help run your business, you may want to opt for a one-page plan. If you’re going to speak with investors or pursue funding, then yes, you’ll need to include everything from this outline. Starting with a business plan outline helps ensure that you’re including all of the necessary information for a complete business plan.īut, depending on what you intend to do with your plan, you may not need all of this information right away. Why is a business plan outline important?

It lists the common sections that all business plans should include.Ī traditional business plan typically includes an executive summary, an overview of your products and services, thorough market research, a competitive analysis, a marketing and sales strategy, operational and company details, financial projections, and an appendix.
